MEET THE FOUNDER

"We're a team and community of decor enthusiasts with a lot of love for the work artisans make for us. Together, we're one big happy Shamilie." 

Hey there! My name is Ethan Carel, and I originally founded Shamilie to be a blog about the items created by the hands of small businesses and local artists I discovered around my home in the Bay Area, California. Since then, we have grown to become an online community of decor lovers. 

I would stroll through local fairs and be introduced to so many cool things, from hand-made cactus silk pillows imported from Morocco, to organic faux leather lumbar pillows made by the hands of skilled local artisans. 

I was surprised to discover that many of these vendors had little to no online or social media recognition, so I thought to myself "What if I could build an online community of people who would totally dig and appreciate their work? What if I could provide these incredibly creative people with the online recognition they deserve?" and thus Shamilie was born, a blog covering the stories of these vendors.  

We are still very small and still working on how to create an experience you will find inspirational, educational and enjoyable. I deeply appreciate your interest in my brand, and I hope you find our content, products and services valuable.